In the film days, photographer’s job was done when he dropped off rolls of film with the client’s publishing department. Now, editing is more often than not part of the job. Clients expect fully edited photos that are ready for their website or marketing materials.
Editing photos is its own skillset, requiring specialized tools and knowledge quite different from making them. One of my recent projects was photographing the exteriors of a newly opened retirement community in Puyallup, Washington. It was built by Absher Construction and is owned and operated by Wesley.
The process typically starts with me making the initial edit and deciding on how the final photo should look. After making instructions, I send the photo to my editor. The process normally requires several back and forths until it takes shape. After the final tweaks by me, it’s ready to be sent to the client.
A full set of the exterior and interior photos from this photoshoot is coming in the next post.